In this instant gratification world, event planners stand out with their ninja-like planning skills. With build times, approval times, and marketing, event apps require some thought ahead of time. Here is a guide to help you out.
Step 1: Finding and signing with an event app provider
When: 4 months before your event
For most events, the first things to get out of the way are the absolute essentails: booking a venue, setting dates, and getting your program started. This can happen anywhere from 6-12 months in advance. After that, its important to start filling in the other 'must-haves' and event apps fit in that category. Your best bet is to start looking for a provider at least 4 months before your event dates. That will give you enough time to get demos, discuss coverage, figure out your feature sets, and build a budget. Once that is completed, sign up with your event provider and get a timeline in place.
Step 2: Working out customizations, graphics, and details
When: 3 months before your event
The first thing to do is work with the app partner to figure out what your event needs. Find the features that fit and get the customizations planned out. You can also work to customize your logos and graphics for mobile devices and make sure your app looks amazing. Once that is done, its time to build.
Step 3: App production, submission, and data management
When: 6 weeks before your event
Your app provider can the build and submit your app while also giving the organizer access to the backend for managing event information. Approval times can vary, but it usually takes 1 day for Android, and up to two weeks for Apple. During that time, the event organizer can import their event information, get their social settings set up, and start to market the app.
Step 4: Release and Marketing
When: 4-5 weeks before your event
As soon as your app is released, its time to market! There are many ways to do it including sending emails to your attendees, building a download site (EventEdge can do that for you), and spreading the work via social media. Once users to start to download the app, they can start conversations with Twitter, mark their favorite schedules, and start to give the organizer the feedback.
Step 5: Enjoy the app and your event!