In this week's event read, we look into the attendee experience and how to improve content delivery at your next event. 

What is more important to the attendee experience: delivery of information or discovery of content? This article by Jeff Hurt, heads education and engagement at Velvet Chainsaw Consulting takes a look. 

You have heard about gamification, but why has it become popular? Does it really engage your audience? Cathy Key takes a look at how gamification can create better events. 

Social media is a mainstay at events and increases attendee interaction and engagement. Active takes a look at some tips, news and best practices in event technology industry.