Event apps are amazing tools for conferences, corporate meetings, and exhibitions, but after hundreds of apps, we have learned that its important to balance the line between use and distraction.

It’s now a necessity for every conference and meeting to have an event app, but like any tool for an event, the key is the maximize value. We have worked with many event planners and here are the lessons and rules we try to follow: 

Intuitive Beats Complicated
The best event apps are the ones that add to the event experience without getting in the way. As an organizer, you want your attendee to have the information they want, when they want it. When planning your event app, make sure you put the important information and features at the touch of a button. It’s a bad sign If your attendee spends time looking through 25 features for the information they want, rather than paying attention to your event. 

Limit Your Features
It may seem strange coming from us, but we are truly interested in making sure your event is the best it can be. Part of that is avoiding ‘Zombie Apps’ or apps that simply cause all your attendees to stare at their devices the entire time. Attendees come to events to get face to face time and experience great environments and apps should not get in way. 

Social Media is Great, Except When It Isn’t
Posting to Twitter and Facebook is one of our favorite things to do, but during an event, you want your attendees to post smarter. Rather than trying to experience their event through a social network, keep them engaged with your event and use social media to extend your reach. 
Find out more about how to build an app that enhances your event, not distracts from it.